The Rise Of India's Booming Media Business

In the current world of media, India stands as an anomaly. While newspapers in the United States have hemorrhaged profits in the past decade, with print-advertising revenues now at their lowest point since 1950, the situation in India couldn't be more different.

The growth of digital and print media, the rise in revenues and the sheer amount of newspapers that circulate daily in the world's second-most populous nation all make for a striking picture. To help understand just how big this boom has been, and indeed why it's happening at all, here's a quick guide to India's complex media world.


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